Milford's Magic is also about involving the whole community in developing and spreading the brand. To that end, we will hold a continuous series of contests to help find great designs for products and services that can be branded Milford. We're starting with our own logo. It's up for grabs right now.
Community Design Contests
Milford's Magic Logo Contest
$500 Cash Prize
Exclusively for high school students in Pike County
Create a visually appealing and easily recognizable logo/icon for the boro of Milford, much as Apple’s Apple, AT&T’s globe, or New York’s I (heart) NY. Used in conjunction with the words "Milford's Magic", the combined logo will appear on ads, commercials, posters, brochures, and store windows.
Logo: a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
Deliverable:
-Capture the essence of Milford in a design element (icon) and pair it with the words “Milford’s Magic” (logotype). Create a visual image based on your concept.
-Design must be sizeable (shrinkable, expandable), preferably vector artwork for computer software. Hand drawn work is also acceptable.
-The best designs are simple, stylish and memorable. (Think of the Apple logo.)
-Color is of great importance. Your design should implement the colors of the four seasons or colors that display your concept. These designs are going to be reproduced in color. The use of rainbows or prism spectrums is not allowed due to reproduction processes.
-The icon of the logo should be placed on the left on the logotype and preferably, the icon should hold a circular shape with the art contained within.
Computer Use:
The use of computer software is highly recommended to create an easy to use and reproducible logo. Software demos can be found online for the program of your choosing. Please consult your parents, guardians, or teacher before downloading software. (Adobe is the leading software maker for design related projects. With popular titles such as Photoshop and Illustrator. Other programs are available such as Gimp, FreeHand, Corel Draw, Corel Paint, Jasc Paint, etc. Make sure the software you choose is from the manufacturers site and download with caution.)
Related Research:
Utilize the internet and/or publications to examine logo design traits and common subject related design. Many resources are free and easy to access. (i.e. arnell.com - designer of the new Pepsi logo and campaign.)
Submission Rules:
• Entrant must be an active student in the grades 9 through 12
• Student must understand that there are no royalties after the initial cash prize.
• Design must be PG13 and not display offensive or improper imagery.
• Stealing, copying, and/or plagiarizing works will result in immediate disqualification from the contest.
• No use of imagery that is under copyright by persons aside from the student.
• Digital files should be saved in vector EPS format. (See software tutorials or ask your teacher for help.)
• All submissions become exclusive property of Milford Brand Marketing and may be used for any purpose by Milford Brand Marketing to promote itself, its contests, and Milford.
• No submissions will be returned and may not be used by anyone else for any purpose without the express written consent of Milford Brand Marketing.
• To be considered, all submissions must be received by midnight, Eastern Time, December 15th, 2009 at grafspe(at)yahoo.com. Hardcopy submissions must be mailed or delivered care of the Tom Quick Inn, 411 Broad St., Milford, PA 18337.
The winner will be announced in the middle week of January, 2010, and the winning design employed immediately.
